It has been reported that the producers of the conference this year were torn between an exclamation point and question mark in the program title. As you can see, the optimistic decision was made to include an exclamation point. As I explain below, I tend to agree with that decision.
Monday marked the opening of the 11th annual ALIS here in Los Angeles. This year's attendance of 2400 makes the 2012 conference the third largest in its 11 year history. From the many conversations I had throughout the day, the optimism expressed in pre-conference survey results was shared by many.
This year's Oregon Restaurant and Lodging Association (ORLA) annual conference represents the culmination (and celebration) of months of hard work by the boards and members of both the former Oregon Lodging Association and the Oregon Restaurant Association to bring the two organizations together under a single common roof. While the number of restaurant members greatly exceed the number of lodging members, the newly combined organization has made a great effort to ensure that the interests of both constituencies are fairly represented. I applaud the efforts of Steve McCoid, Jeff Hampton and the other ORLA staff members and wish the newly combined organization continued success. Well done.
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About the Editor
Greg Duff founded and chairs Foster Garvey’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.
