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Big Deals, Bold Moves & Industry Shifts Across Sports, Music and Entertainment

Welcome back to the Spotlight! The stage for Super Bowl LIX is set, with the Philadelphia Eagles due to square off against the 2-time defending champion Kansas City Chiefs.  More history repeating itself (a la Groundhog Day) as this will be a high stakes rematch of Super Bowl from two years ago between two cities known for steaks.  As a fan of the New York Giants (a division rival from whom the Eagles’ star running back Saquon Barkley left after last season) and parity (but also parody), as far as the game is concerned, I will again be much more invested in Puppy Bowl licks. By contrast, Taylor Swift cares more about the outcome of the Super Bowl (and not just because she’s a cat person).  One thing’s for sure, no one will be quite as invested as advertisers shelling out $8 million per thirty seconds of Super Bowl commercial airtime, bidding to go down in pop culture history while the Chiefs pursue history of their own as the first team to win three straight Super Bowls. That said, we have a little over week to prepare for the game, but don’t despair-trust your training in patiently waiting a week for the next Spotlight.

    • Originally slated to take place this year, the International Olympics Committee is having difficulties starting-up its inaugural Esports Olympic Games. And before you ask…yes it tried unplugging the router, waiting 5 seconds and plugging it back in.
       
    • WNBA All-Star Angel Reese makes more women’s sports history, becoming the first female professional athlete to have a signature menu item at McDonald’s—a meal comprised of a BBQ Bacon Quarter Pounder with Cheese, fries, and a soft drink.  Between this deal and her endorsement deal with Hershey’s brand Reese’s, her endorsement portfolio is an agent’s dream and cardiologist’s nightmare.
       
    • The highly coveted University of Texas Longhorns Quarterback Arch Manning signs an NIL endorsement deal with Red Bull, and I would love nothing more than to see him use his wings to follow his uncle Eli’s lead and fly to the Giants.


For inquiries and/or unabashed compliments, please feel free to contact me at josh.bloomgarden@foster.com or add me on LinkedIn.


Endorsement Deals, Sponsorships & Investments

Angel Reese x McDonald’s: What’s on the Special Menu?
January 31, 2025 via Yahoo Life

Texas QB Arch Manning announces NIL deal with Red Bull
January 30, 2025 via On3

Beckham, Aguero, Formula E and celebrity influence on sport
January 30, 2025 via BBC Sport
 
Democrat teams up with movie industry to propose website-blocking law
January 29, 2025 via Ars Technica

Denver NWSL Investors Likely to Include Coors Family, Ariel
January 28, 2025 via Sportico
 
Are You Even Famous if You Don’t Have a Nonalcoholic Drink Line?
January 24, 2025 via Eater
 
Crypto Czar David Sacks Says NFTs and Memecoins Are Collectibles, Not Securities
January 24, 2025 via Slash Dot


Sports

The IOC says 'discussions are still ongoing,' but it sounds like the first-ever Olympic Esports Games may be delayed, possibly until 2027
January 29, 2025 via pcgamer

Matt Bowers Auto Group signs Elijah Haven to first of its kind NIL Deal for prep athlete
January 28, 2025 via New Orleans WDSU 6
 
Why the game of women’s flag football is taking the world, Olympics 2028 by storm
January 28, 2025 via SB Nation
 
Colleges will soon be allowed to pay student-athletes directly. But who's getting paid?
January 27, 2025 via WOSU Public Media
 
Late nights, long trips and endless games: UCLA's schedule is 'like an NBA deal'
January 26, 2025 via Los Angeles Times


Music Biz

Concord Acquires Publishing Catalog of Snow Patrol Member and Songwriter Johnny McDaid
January 30, 2025 via Digital Music News
 
Spotify says that streaming has made the world ‘value music’
January 28, 2025 via Verge, The
 
Gravitas Ventures Acquires ‘Endless Calls for Fame’ Music Documentary About ’90s New York Indie Rock Scene
January 28, 2025 via Variety
 
Spotify sets record $10 billion payout to music industry in 2024
January 28, 2025 via Techspot
 
Bon Jovi tribute experience takes to the West Cliff stage following meteoric rise
January 26, 2025 via Clacton Gazette News
 
Spotify and Universal Unveil Far-Reaching Deal That Improves ‘Bundling’ Payment Structure
January 26, 2025 via Variety
 
A 74-Year-Old Musician Makes a Million a Year From an Unpopular Song Written Nearly 50 Years Ago. Here's How.
January 24, 2025 via Entrepreneur Magazine


Film & TV

‘Beyond: Two Souls’ Video Game Getting TV Series Adaptation By Elliot Page’s Pageboy
January 29, 2025 via Deadline
 
Super Bowl Ad Prices Top $8 Million as Surge Fuels Fox Sales
January 29, 2025 via Sportico

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The Sports, Arts & Entertainment group at Foster Garvey provides full service legal representation on sports, entertainment and business matters, including handling transactions related to brand management, licensing, joint ventures, venture capital, private equity, technology, the Internet and new media.
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