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History in the Making: From Ohtani's Record-Breaking Season to Legal Firsts

Welcome back to the Spotlight! Last week Los Angeles Dodgers All-Star Shohei Ohtani made baseball history, becoming the first player to hit 50 home runs and steal 50 bases in a single season (for good measure, he hit that milestone in a game in which he had a ridiculous 10 runs batted in, 6 hits, 3 home runs, 2 stolen bases and a partridge in a pear tree). This week, 18-year-old Florida resident Max Matus made sports law history, becoming the first person to sue to stop the auction of a 50th home run ball hit by a player that also stole 50 bases in a single season. Matus, who claims that the home run ball was rightfully his after having allegedly caught the ball only to—again, allegedly—have it forcibly ripped away from him, certainly has financial incentive for his claim with the ball estimated to fetch $4.5 million at auction.  Even the wisdom of King Solomon might be challenged in the face of that kind of money, but allow me to throw a suggestion into the pot. Ohtani purchases the ball (he can well afford it) and Matus gets 50%. Voila! Problem solved! For those going to the Pittsburgh Pirates and New York Yankees series this weekend – if you happen to catch Aaron Judge’s 60th home run, hold on for dear life.  

    • Boston Celtics’ Jaylen Brown decided against $50M in endorsement money and instead launched his own brand and signature shoe. Clearly well acquainted with the marshmallow test.
       
    • Financial services company Robinhood inks a jersey patch sponsorship with its third NBA team – each are odds-on favorites to lead the league in steals.
       
    • Former Heisman Trophy Winner Reggie Bush sues the NCAA and his alma mater University of Southern California Trojans over lost name, image and likeness revenue, calling his inability to cash in during college as an injustice. For their part, the NCAA and USC called it an am-bush.
       
    • Husband and wife artists Clifford “T.I.” Harris and Tameka “Tiny” Harris recover $71 million after toymaker MGA’s “OMG Fashion Dolls” were found to infringe the Harris’ “OMG Girlz” intellectual property. Now I am wondering whether this BloOMGarden can get a cut of that…

For inquiries and/or unabashed compliments, please feel free to contact me at josh.bloomgarden@foster.com or add me on LinkedIn. 


Endorsement Deals, Sponsorships & Investments

Celtics' Jaylen Brown Declined $50M+ in Endorsements to Launch His Own Brand, Shoe
September 25, 2024 via Bleacher Report

Kylie Jenner’s Sprinter vodka soda has ambitions to transcend the ‘celebrity brand’
September 24, 2024 via Food Dive
 
Robinhood Inks Third NBA Jersey Patch Deal via Klutch Sports
September 24, 2024 via Sportico
 
Amy Schumer, Sheryl Sandberg, Tory Burch and other high-profile women back menopause-focused startup
September 23, 2024 via Biz Journal


Sports

Fan claiming ownership of Shohei Ohtani's 50-50 home run ball files lawsuit to stop auction
September 26, 2024 via Yahoo Sports

Pickleball Star Anna Leigh Waters Could Earn More Than $3 Million In 2024, Her Agent Says
September 25, 2024 via Forbes
 
The Quinn family helped kick-start girls' flag football started in Pennsylvania. Now, they're seeing the benefit.
September 24, 2024 via LancasterOnline
 
Heisman winner Reggie Bush sues USC and NCAA over alleged payment ‘injustice’
September 24, 2024 via The Guardian UK
 
Tennessee football's 10% talent fee opens discussion of how many schools and sports will follow
September 24, 2024 via Lancaster Online


Music Biz

T.I., Tiny awarded $71 million in lawsuit over toymaker MGA's OMG Fashion Dolls
September 24, 2024 via Los Angeles Times
 
Reservoir Inks Snoop Dogg and Death Row Records Publishing Deals, Including the Rapper’s ‘Entire Catalog of Hits and Future Works’
September 24, 2024 via Digital Music News


Film & TV

Report: John Cena and Judi Dench's next role is your Meta AI voice
September 25, 2024 via Techradar
 
Caitlin Clark’s Poor Playoff Debut Still Holds Its Own vs. NFL
September 24, 2024 via Sportico
 
NFL to Air Sunday Night Football in ‘Shared Reality’ Cosm Domes
September 22, 2024 via Sportico
 

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