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Pepsi’s Super Bowl Halftime Show sponsorship ends after a decade | May 24, 2022 via Advertising Age | PepsiCo Pepsi is not renewing its title sponsorship of the NFL's Super Bowl Halftime Show, it announced, confirming months of speculation and officially ending its 10-year run.
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‘Way cooler than standing in line’: Mariners fans get first taste of Amazon tech in new ballpark market | May 24, 2022 via GeekWire | The Seattle Mariners and their fans would certainly be happy to have a few more walk-off wins this season. Perhaps a new “Walk-Off Market,” complete with Amazon’s cashierless technology, will satisfy their appetites for now.
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Mars Continues Final Year of Racing Celebrations With M&M's® Title Sponsorship at Pocono Raceway | May 24, 2022 via Markets Insider | M&M's® 'The Official Chocolate of NASCAR,' announced the iconic brand will be the title sponsor at this year's NASCAR Cup Series race at Pocono Raceway.
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Jake Gyllenhall & Serena Williams promote the superstar powers of Just Egg's plant-based eggs | May 23, 2022 via The Drum | As a growing number of stars go plant-based, tennis legend Serena Williams, Nightcrawler actor Jake Gyllenhaal and Curb Your Enthusiasm's JB Smoove team with Just Egg to let consumers in on a secret: they're so strong and sexy because they eat plant-based eggs.
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Mario Lopez to Launch Signature Footwear | May 23, 2022 via Women's Wear Daily | Lifestyle branding is nothing new for “Access Hollywood” host Mario Lopez, but what will be a change of pace is the upcoming introduction of a signature footwear collection.
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SEC spat: Fisher, Saban exchange accusations over NIL deals | May 20, 2022 via Laurinburg Exchange | The Southeastern Conference spring meetings will be held in person for the first time since 2019 in a little less than two weeks.
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Nationals in awkward position with Terra crypto sponsorship amid coin's decline | May 20, 2022 via Sports Business Journal (subscription may be required) | The Terra Club behind home plate may be the "biggest embarrassment for the club right now" as the cryptocurrency has lost billions of dollars in value "after the platform's algorithmic stablecoin lost its peg to the dollar," according to Michael Regan of Bloomberg News.
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Saban calls out Texas A&M for using NIL deals to buy players | May 19, 2022 via Penn State Daily Collegian | Alabama coach Nick Saban called out Texas A&M on Wednesday night for “buying” players in its top-ranked recruiting class with name, image and likeness deals, saying Crimson Tide football players earned more than $3 million last year “the right way.”
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Beyond Meat Adds Kim Kardashian to Its Celeb Stable as 'Chief Taste Consultant' | May 25, 2022 via AdWeek | Beyond Meat, like its rival Impossible Foods, has made good use of its celebrity fans and investors in recent years, drawing on the star power of Kevin Hart, Snoop Dogg, Chris Paul, Nikki Bella, Octavia Spencer, Liza Koshy and others to boost its profile.
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Next Week It’s the Fries: Kanye West Teases Working With McDonald’s in Instagram Return | May 25, 2022 via The Source | Is YE set to bring his talents to the Golden Arches? Kanye West returned to Instagram and let off a post of what appears to be a redesign of McDonald’s packaging. | | |
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