Welcome back to the Spotlight! We’re barely into the New Year and it has been an eventful one already. First, (and you would be forgiven for not knowing this, but…) the Golden Globes took place this past Sunday. The theme of the night seemed to be “bombs” and not much else, as Christopher Nolan’s biopic thriller Oppenheimer swept the major film categories, meanwhile the evening’s host, comedian Jo Koy had a rough go of it with his jokes. The next night a quarterback took a beating--not in the College Football National Championship (my sympathies to my Washington Huskies colleagues)—but rather at the hands of a more skilled J.K. comedian, as (J)immy (K)immel addressed the war of words between he and Aaron Rodgers arising from Rodgers’ implying that Kimmel’s name would appear on the list of Jeffrey Epstein’s associates. Of course, that turned out to be false (paging defamation litigators…) but that’s neither here nor there. Meanwhile four prominent sports fixtures (3 of whom being football coaches, and 1 of whom being Tiger Woods) have turned pages on respective decades of history. University of Alabama coach Nick Saban, Seattle Seahawks coach Pete Carroll and New England Patriots coach Bill Belichick have each retired or simply moved on from their respective teams’ sidelines after remarkable careers, while Tiger Woods has ended his 27 year relationship with NIKE Golf. What awaits them this year and beyond is anyone’s guess. What awaits you is even more Spotlight.
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- An AI-generated, deepfake ad of Taylor Swift purportedly endorsing French cookware brand Le Creuset (which is French for “The Creuset”) highlights the need of brands and celebrities alike to be vigilant, place more of a premium on authenticity—in real ads. It’s little wonder that Congress is setting its sights on the issue.
- The trend of original sports content marches on, with LeBron James, Jayson Tatum, Jimmy Butler and other NBA stars signing on to participate in a Netflix docuseries (produced by James’ SpringHill Company, Peyton Manning’s Omaha Productions and Barack Obama’s Higher Ground Productions) similar to Netflix and Omaha Productions’ “Quarterback” series. Unfortunately, the market for original sports lawyer content does not seem as robust.
- KETO-friendly snack and cereal company, Catalina Crunch unveils its endorsement relationship with New York Knicks point guard Jalen Brunson. As a lifelong Knicks fan, this seems like a great fit – both Catalina Crunch and the Knicks can help you lose parts of yourself.
- An AI-generated, deepfake ad of Taylor Swift purportedly endorsing French cookware brand Le Creuset (which is French for “The Creuset”) highlights the need of brands and celebrities alike to be vigilant, place more of a premium on authenticity—in real ads. It’s little wonder that Congress is setting its sights on the issue.
Endorsement Deals, Sponsorships & Investments
SAG-AFTRA Signs Agreement To Allow Devs To Use A.I. Voices In Games
January 10, 2024 via Game Informer
LeBron James signs trading card deal with Fanatics Collectibles, leaving Upper Deck
January 10, 2024 via CNBC
Bipartisan House bill on AI fraud aims to set safeguards on Americans' 'digital personas,' rights to likeness
January 10, 2024 via Fox Business - Latest News
Leveraging Social Media Influencers in Sports Marketing
January 9, 2024 via OnRec
Tiger Woods, Nike split after 27 years, $660 million worth of contracts
January 8, 2024 via Fortune Magazine
Jim Harbaugh: Student-athletes should get revenue sharing, including from media deals
January 6, 2024 via Awful Announcing
Sports
California Asks Congress to Help Tax Shohei Ohtani
January 10, 2024 via Sportico
Four Tech Trends Will Define Sports Fan Experiences in 2024
January 9, 2024 via Sportico
NFL Games Made Up 93% Of The Most Watched TV Programs In 2023
January 5, 2024 via Forbes
Music Biz
US talent agency Gersh acquires A3 Artists’ digital and alternative departments
January 10, 2024 via C21 Media
AI-generated ads for Le Creuset use Taylor Swift's likeness to dupe fans
January 9, 2024 via CBS Boston
Taylor Swift’s cat Olivia Benson has a higher net worth than Travis Kelce
January 7, 2024 via New York Post
Film & TV
LeBron James to Star in ‘Quarterback’-Style Netflix Series
January 10, 2024 via Sportico
Amazon MGM Studios Inks First-Look Deal With Nneka Onuorah
January 9, 2024 via Variety
Artist sues S.F. for copyright infringement after city uses mural in ad campaign
January 8, 2024 via Rough & Tumble
Everyone Wants a Piece of the NBA’s New National TV Contract
January 8, 2024 via Bloomberg.com
Ed Brubaker’s ‘Criminal’ Ordered To Series By Amazon With Jordan Harper As Co-Showrunner
January 8, 2024 via Deadline
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