Sports & Entertainment Beat

Week one of the NFL season is in the books, leaving many teams, players and fans (whether it be New York Giants fans such as myself bemoaning a Sunday night beat down at the hands of the Dallas Cowboys, or Los Angeles Chargers fans frightened by the experience of sitting in the stands next to humanoid robots) trying to tear pages out. The week was also riddled with injuries—not all that surprising in the sport of football. However, New York Jets quarterback Aaron Rodgers’ tearing his Achilles tendon was entirely unexpected particularly after an offseason of hype (chronicled on HBO’s “Hard Knocks”) and Super Bowl aspirations. Brands, sponsors and media companies who staked significant sums on the Jets bandwagon certainly got their money’s worth with the Jets and Buffalo Bills’ matchup on Monday Night Football earning the highest ratings for the program in history, but whether that value will hold over the course of the NFL season seems like a riskier proposition.  Going forward, it’s fair to wonder whether in negotiations, companies will be more attuned to the risk that a star player’s injury could end up squandering their investments. After all, Inter Miami Football (Soccer) Club without Messi is messy. And the Jets without Rodgers may well be stuck at the gate.

• • The two major pickleball leagues merge in a deal valued at $50 million, signaling yet again that pickleball is ready for brinetime.
     
  • Speaking of pickles, DJ Steve Aoki is the latest recording artist to wade into the fast food industry, joining forces with Burger King to create a “Whopper” track. When Aoki asked for creative control, Burger King said “have it your way.”
     
  • Tom Brady joins Delta Airlines as a strategic adviser for its workforce. Amongst Brady’s likely tips: have multiple retirement parties and whatever you do, don’t eat bread.