Welcome back to the Spotlight, and Happy Hannukah, Merry Christmas and Happy Kwanzaa to all those who are celebrating holiday season. Hard to believe that 2022 has nearly come and gone, and we are all a year older, and I would hope I played a small part in making you a year wiser (jury is out one whether that would be from reading the Spotlight or thinking better of reading the Spotlight). Of course, no New Year’s celebration would be complete without a retrospective on the year that was. I tried to get Ryan Seacrest to take it from here, but it turns out that this is this one gig in which he has no interest. So, here I am, with my tuxedo (or what the moths left of it over the past 3 years) hanging up in the closet, to give you an oversimplified account of where we came from and where we might be going (call me Joshstradamus).
Up first, Argentine football/soccer star Lionel Messi closes out the year on a high note, claiming the FIFA World Cup earlier this week in a match for the ages over Kylian Mbappé and the French side. Speaking of messy, the artist formerly known as Kanye West (and currently known as unemployable), showed us that the marketplace of ideas has no place for hate, and the marketplace of consumer brands has no place for him. And while Chris Rock’s facial soreness from “The Slap” at the Oscars has abated, the memory of that incident is sure to last for years to come. Meanwhile, the sports and entertainment world proved itself for the um-teenth time a force for good and united in support of the resilient people of Ukraine and against Russian aggression and authoritarianism. Name, Image and Likeness (NIL) deals expanded over the course of their first year (a freshman fifteen, if you will) and, in their sophomore year. show no signs of slowing down or reducing their influence over athletes and universities. An NFT went from a three letter word to a four letter word with the crypto collapse. The number of copyright infringement claims in pop music have continued to build like a good chorus hook (and that’s only the ones that we hear about) while private equity investment in music copyrights reached stratospheric levels. And pickleball went from punchline to powerhouse, garnering widespread investment from entertainers and athletes alike.
Happy Holidays, y’all – see you next year!
Endorsement Sponsorship and Investments
No. 6: Ye Loses the Fashion World
December 21, 2022 via Women's Wear Daily
H&M: Justin Bieber collection axed after singer's 'trash' criticism
December 21, 2022 via BBC - Front Page
After Kyrie and Kanye Catastrophes, Celebrity Endorsements Ripe for Review
December 19, 2022 via Sourcing Journal Online
Sport
Organization helps student-athletes get NIL deals
December 20, 2022 via News Break - Top Stories
Leo Messi used a 'growth mindset' to finally win his World Cup trophy—here's what that looked like
December 19, 2022 via CNBC
Women, college athletes draw more sponsorships as sports marketing diversifies
December 14, 2022 via Advertising Age
SponsorUnited Releases its 2022 Sports Sponsorship Year in Review
December 14, 2022 via PR Newswire
Music Biz
December 22, 2022 via Fortune
Terry Hall, singer with ska icons The Specials, dies at 63
December 20, 2022 via The Star
Mariah Carey's incredible paycheck for 'All I Want for Christmas Is You' revealed
December 20, 2022 via Hello! Daily News
December 20, 2022 via Markets Insider - Top Stories
Edgy Campaigns Are Out, TikTok Won’t Stop and Other 2023 Predictions for Marketers - WSJ
December 19, 2022 via Wall Street Journal - Experience Report
Film & TV
Viacom18 Gets Olympic Games Paris 2024 Broadcast Rights For India, Subcontinent
December 21, 2022 via Bloomberg Quint
NFL nearing rights deal with Google's YouTube TV for Sunday Ticket game package
December 21, 2022 via CNBC
Media rights auction, new teams push IPL's value over $10 billion: Report
December 21, 2022 via Business Standard Key Stories
The 2022 World Cup overcomes obstacles to score a ratings hit
December 21, 2022 via Los Angeles Times
Emerging Sports
AIR MILES welcomes global streaming giant DAZN to the program
December 21, 2022 via Canada Newswire
Parks: Pickleball coming to Washington Park
December 15, 2022 via Jefferson City News Tribune
Naomi Osaka And Patrick Mahomes Join Wave Of Celebrities Investing In Pickleball
December 14, 2022 via Forbes
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