Sports & Entertainment Beat

Welcome back to the Spotlight, where your readership is coveted as much as French basketball player Victor Wembanyama (bonus points to me for spelling it right the first time without Google) is by your favorite NBA team. More likely than not, Wemby will be landing in San Antonio where fellow countryman Tony Parker once parlez vous’ed all over the league. As the presumptive first pick in the NBA Draft, he has a sizable rookie contract and endless international marketing opportunities in front of him. That’s all before even touching the NBA hardwood. Of course, there’s always the ability as a later draft pick like Memphis Grizzlies guard Ja Morant to achieve stardom and fortune through on-court performance. In the span of four seasons, he’s secured endorsement deals from Powerade and Nike. But while Morant’s on-court talent has never been in question, his off-court actions — appearing armed with a handgun on his social media accounts (already resulting in a 10 game suspension, with more likely on the way)—may make sponsors distance themselves. Talk about shooting yourself in the foot! It’s a familiar cautionary tale, but in the public eye, athletes and entertainers alike should be mindful to be beyond reproach and keep themselves out of the controversy Spotlight.

• • Live professional pickleball matches will soon be available for streaming on Amazon Prime. So now the sport accessible to all ages will be available to the masses (as long as your parents can figure out how to use the remote control). 
     
  • Short form video social media company TikTok strikes deals with several digital music distributors to provide new monetization opportunities for their artists (and new choreography trends for Gen Z to make the older generations increasingly out of touch). 
     
  • The members of disco group The Village People sent a cease and desist letter to Donald Trump alleging that impersonating acts at his Mar-A-Lago Resort is an illegal misappropriation of their name, image and likeness. Trump would do well to look into alternative acts.