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EA honors John Madden with a trio of covers for Madden NFL 23 | June 1, 2022 via Venturebeat | If you’ve ever followed the NFL, you’ve heard of John Madden. Madden was a player, coach, commentator, and the face of Electronic Arts‘ NFL game series.
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Paramount Uses Tom Cruise to Overcome Super Bowl Absence and Lead May Index | June 1, 2022 via Sportico (subscription may be required) | The Sportico index slipped about three percent to finish at a 19-month low but saw bright spots in video game publishers, broadcast networks and WWE. Paramount (PARA) led the 40-component sports index.
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NBC Deal With Pilot Eye-Tracking Startup Draws Viewers, Comcast Backing | May 31, 2022 via Sportico (subscription may be required) | NBC’s newest piece of camera equipment doesn’t go inside golfers’ heads, but it gets about as close as you can. Created by startup Headvantage, the miniature lens sits underneath a competitor’s cap, filming the action from their point of view.
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Will the fall in IPL viewership impact the big media rights auction? | May 31, 2022 via Business Standard | The 15th edition of the Indian Premier League came to a close on Sunday. The debutant Gujarat Titans was crowned the winner after it defeated Rajasthan Royals by seven wickets.
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Fiba agrees World Cup rights deals in Japan with TV Asahi, Nippon TV | May 30, 2022 via Sport Business (subscription may be required) | Japanese free-to-air broadcasters TV Asahi and Nippon TV have agreed media rights deals with the International Basketball Federation (Fiba) covering next year's World Cup and the ongoing World Cup Qualifiers. Japan is jointly staging the 2023 World Cup along with the Philippines and Indonesia.
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TV Rights Fees Draining Profit Margins as Live Sports Keep Industry Afloat | May 27, 2022 via Sportico (subscription may be required) | While live sports programming is the only thing keeping the lights on at the Big Four broadcast networks and is the glue that holds the rickety cable bundle together, the soaring cost of acquiring and maintaining the rights to the most desirable leagues is starting to eat into TV’s profit margins.
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2022 Class of the Comcast NBCUniversal SportsTech Accelerator, Powered by Boomtown, Announce 21 Business Deals with Partners | May 27, 2022 via Business Wire | Comcast announced the second class of the Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown, has secured 21 pilots, partnerships, and commercial deals as a result of their participation in the customized startup program.
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Exclusive: Dorsey Pictures signs YouTube star Brandon Jordan to development deal | May 26, 2022 via RealScreen | Red Arrow Studios subsidiary Dorsey Pictures has confirmed it has closed a TV development deal with aqua-centric YouTube star Brandon Jordan, whose adventure channel “Jiggin’ With Jordan” has pulled in three million subscribers since its launch in 2013.
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ESPN Adds World Lacrosse Rights as Olympic Push Intensifies | May 26, 2022 via Sportico (subscription may be required) | World Lacrosse, the sport’s international governing body, and ESPN have agreed to a three-championship broadcast deal that runs through 2023.
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